Cultural Celebration event identity

The goal was to create a visual event identity system for the Icelandic National League of North America’s convention in Minneapolis The message needed to reflect the following theme and tag line: Icelandic Connections: The Sagas Continue Hvað er svo glatt sem, góðra vina fundur. What is as joyful as a gathering of good friends? We want people to feel warmly welcomed at a high-quality convention. We are of Icelandic descent living a North Americans lifestyle. It should feel like a well-organized family reunion. The visuals should not have anything that may feel limiting such as specific club logos, or other such visuals.